We have been going through some exciting and positive changes at Newgistics lately, one of which has been reevaluating and repositioning the message that we put out into the market about who we are. Why? Well, as anyone who has ever run or been heavily invested in a company knows, summing up what your business does clearly and succinctly can be one of the hardest things to do. You want everyone to know how great your product or service is and the 18 different ingredients to the secret sauce that makes you unique. But if you overcomplicate your message with different facets and details, you often lose the forest for the trees and end up confusing both the public and your potential buyers.
In the best cases, it only takes a few words to perfectly sum up what a brand stands for and what they do. (“Just do it” or “Can you hear me now?” ring a bell?) And with that idea, the Newgistics marketing team worked hard to come up with a new tagline that would successfully get across to you what we believe about our business:
Newgistics: Shipping has a new home.
Why “Shipping has a new home”? Well, at the most basic level, we are a shipping company, so we wanted to make that crystal clear. Sure, we have great technology services among other things, but it’s all there to serve the shipping process. Also, while many people may have first come to know Newgistics as a returns company over a decade ago, our customers rely on us day in and day out for both deliveries and returns. So for those who still saw us as “the returns company,” our new tagline is helping us set the record straight.
We believe that shipping is about much more than moving boxes, and that as your carrier, we can actually help you maximize the long-term value of your customers and increase efficiency across your organization. Shipping touches every area of the business, from finance and operations to marketing and customer satisfaction, and every shipment creates new opportunities to engage your customers and improve your business. That’s why we encourage our customers to be cautious in working with carriers that are just trying to keep their focus on the low price on the contract. As your Mom always told you, “you get what you pay for,” and sometimes that low price comes at the sacrifice of quality customer service – which will end up costing you a lot more in the long run.
We hope that our new message will stick with you, and we would love to hear what you think.
Another National Postal Forum is now behind us, and as always, it was a great opportunity to see familiar faces and share ideas about the future of the shipping industry. For Newgistics, some of the key highlights of the event included:
–Postmaster General, Pat Donahoe, reiterated his direction and focus on 4 key business strategies for the Postal Service.
___1) Strengthening the business-to-consumer channel
___2) Improving the customer experience
___3) Competing for package business
___4) Striving to become a leaner, faster and smarter organization
–Ellis Burgoyne, Postal’s CIO and Executive VP, said that the USPS would continue to make improvements to Full Service Address Correction Service; increasing tracking for mail-pieces, trays and containers; and full tracking of all barcoded packages by October.
–Jim Cochrane, the VP of Product Information for USPS, announced that the the organization will purchase 300,000 new scanners as part of its program to make its parcel tracking “world class.” His goal is to have an Intelligent Mail package barcode on every package ASAP, and the Service will provide “free” tracking and tracing. Jim also reviewed the roll-out timeframe for the IMpb:
___–The USPS has just issued the rules and requirements for the IMpb program to be effective in stages over the next 2 years for all commercial parcels.
___–Delivery Confirmation will be provided at no additional charge for all commercial packages starting in January 2012. With the exception of Standard Mail, this will apply to all commercial packages including Priority Mail, First Class, BPM, Media Mail and Parcel Select, which already includes the Delivery Confirmation service as part of the price. (Postal must obtain PRC approval)
___–The Mandatory date for the full implementation of the IMpb is June 3, 2013.
Thanks to everyone who led these informative sessions and those of you who stopped by our booth at NPF. Next, the Newgistics team is getting geared up for the big upcoming Internet Retailer expo next month. Hope to see you all there!